Cousera || Marketing Manager || 2023 ||Apply Now
Job Description:
The Marketing and Communications team is responsible for connecting the world to lifelong, transformative learning.
They also work to shape the public conversation about the future of education and work.
The team is divided into four focus areas: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications.
As Paid Marketing Manager, India (& APAC) Consumer, you will develop strategies and
execute go-to-market activities to accelerate learner growth and adoption of Courseras consumer products in the India (& APAC) market.
You will work with the Consumer Marketing team in the US to share insights on the design and execution of paid campaigns for the Indian and
APAC markets across existing paid marketing channels and explore new paid marketing opportunities specific to the Indian market.
You will also be responsible for leading strategic projects in collaboration with cross-functional teams that have the potential to accelerate growth many times over.
India is Coursera’s second largest market for learners after the US, and this role has the potential to further accelerate Coursera’s growth and impact in this region.
Responsibilities:
- Drive paid consumer marketing campaigns in India and APAC. Specifically, develop go-to-market plans for degrees, specializations, and professional certifications
- Develop briefs for the India and APAC markets, ensuring that the strategy and work tie into the globally-focused strategy and creative while addressing local social, cultural and product nuances
- Lead asset creation, targeting and campaign analysis for localized paid media campaigns that accelerate growth in the Indian and APAC markets
- Research and implement new paid marketing channels specific to the Indian and APAC markets that reflect the media consumption and habits of target audiences in APAC
- Drive strategic projects in collaboration with cross-functional teams that have the potential to accelerate growth many times over
Essential Qualifications:
- 3+ years of paid consumer marketing experience
- Experience translating marketing campaign results into business results in a ROI -positive manner
- Proven ability to manage multiple projects and as well as meet deadlines
- Experience planning and also executing marketing campaigns with cross-functional teams
- Experience writing marketing briefs and developing integrated go-to-market strategies
Preferred Qualifications: Marketing Manager
- Strong analytical and problem-solving skills; confident in using data to make decisions and transform marketing campaign results into actionable insights
- Understanding of landing page optimization and how other B2C online marketing channels work with paid channels
- Initiative to drive projects, collaborate across teams, and also proactively ask questions to obtain information and resources
- Proven experience in achieving growth through one or more key paid marketing channels
- Passion for online education and understanding of the higher education landscape, as well as business knowledge of the Indian marketplace
- Strong written communication skills and as well as exceptional attention to detail.
If this offer interests you, you might like these courses on Coursera:
- Marketing Analytics
- Digital Marketing Specialization
- Marketing Strategy Specialization
- Marketing Mix Implementation Specialization
- Fundamentals of Marketing Analytics Specialization
- Specialization in international marketing and cross-industry growth
Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other class protected by law.
About Coursera:
- Coursera was founded in 2012 by two Stanford computer science professors, Andrew Ng and as well as Daphne Koller, with the goal of providing universal access to world-class learning.
- Today, Coursera is one of the largest online learning platforms in the world, with 124 million registered learners.
- Coursera works with over 300 leading college and industry partners to offer a broad catalog of content and degrees,
- including courses, specializations, professional certificates, guided projects, and bachelor’s and master’s degrees.
- Institutions around the world use Coursera to educate their employees, citizens, and students in areas such as data science, technology, and business.
- Our platform is used by institutions around the world to educate and upskill employees, citizens, and students in areas such as data science, technology, and also business.
- Join us in our mission to create a world where anyone, anywhere can transform their lives through access to education.
- Moreover, We are looking for talented people who share our passion and drive to revolutionize the way the world learns.
- At Coursera, we are committed to building a globally diverse team and also are excited to offer employment to individuals from any country in which we have a legal entity.
- We require that applicants have the necessary employment rights andas well as that their time zones overlap with those of their team to allow for seamless collaboration.
- As a remote-first company, our interviews and also onboarding take place entirely virtually, allowing for a smooth and efficient experience for our applicants.
- Coursera became a B Corp in February 2021. As a B Corp, we are committed to promoting positive social and environmental impact while providing quality learning experiences.
